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Why Your Firm Should Have Brand Standards
Brand standards are a set of guidelines that provides the colors, graphics, logo specs and fonts that comprise your brand. They’re the glue that holds your brand together and help to create and protect...
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How Google’s Mobile-Friendly Algorithm Update Affects Your Website
In an effort to enhance its service for the increasing volume of mobile users, Google announced an update to their search algorithm that uses mobile-friendliness as a ranking signal. As a result,...
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5 Recommended Tools For B2B Social Media Management
Many B2B businesses have hopped on the social media train and are using it on a regular basis. While many started with only one or two accounts, others have expanded their social media presence on many...
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Do Recent and Upcoming Changes Signal the End for Google+?
Bradley Horowitz recently announced that Google plans to split the Google+ platform into two separate services: Photos and Streams. In addition, Google+ is introducing Collections. With these changes,...
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7 Social Media Marketing Pitfalls Your Business Should Avoid
Social media marketing has become a necessary and valuable marketing tool for businesses today. It’s one of the best ways to increase awareness and connect with an audience, but it can also help you...
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Pinterest and Instagram Roll Out New Marketing Features for Brands
Over the years, social media has evolved from being simply a social network to becoming a powerful marketing tool. Many of the social media giants have already monetized their platforms with paid...
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Creative Ways to Stand Out With Your Business Card
Business cards are sometimes the only connection to a prospect. When reviewing business cards, many prospects will only reach out to a few contacts. A well-made and thoughtful business card can make a...
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Setting up Google Analytics for Success
Google Analytics is a powerful tool to help you better understand how your website is performing from a variety of angles. But setting up Google Analytics correctly is paramount to getting the most out...
View ArticleWhat Clients Should Expect When Building a Custom Responsive Website
Building a website that works well on nearly every device is critical in our multi-screen world. Responsive design provides a viable solution and has become a “must have” for new websites. But while...
View ArticleUsing LinkedIn Matched Audiences for B2B Marketing
LinkedIn is a powerful platform for B2B marketing and is now even more valuable with Matched Audiences. This new targeting capability can help increase ROI for B2B companies by allowing you to focus on...
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